Technique Of Persuation : Motivating The
Consumer
1.
Stacking
: Fatigon Hydro
This
Advertisement show’s that the product was made from the original coconut water.
'
This
advertisement is from Coca-Cola, and the same image is repeated, but the image
is altered every time. The purpose of repetition in advertising is to
remind the consumer of the product, so it will get stuck in their mind.
In this ad, the only thing visible is the Coca-Cola bottle, and nothing
else to distract the audience from seeing something else, it is simply
Coca-Cola.
The
Slogan from apples enterprises, they have a different think about technology.
. Logo : “Mc.Donald”
This
is a logo from Mc.Donald fast food restaurant.
5.
Snob
Appeal : Luggage Fresh American Style
This
picture is shows four people that are very well dressed and can afford this
type of clothing. this is an example of the snob appeal beacuse only the
richest,most important people can buy this kind of clothing.
7.
Emotional-Appeal : Frutamin
This
Ads of Fruitamin are showing a cheerful emotion.
This
picture are showing about a free dishes if we bougth a mencourse without any
extra money.
9.
Testimonial : Dove shampo moisture-therapy
The
testimonial ads from Maia Ahmad she’s a musicians, who has tried a shampoo
product Dove Moisture-Teraphy.
10. Sex Appeal : Gucci Guilty perfume
This
ads picture are showing their sex appeal expression when they used the perfume.
11.
Bandwagon : Biskuat “Bambang Pamungkas”
This
picture are invite us to joins their programs, and there is Bambang Pamungkas a
famous fooball athlete who make this programs is very impressive.
12. Confusion : Pucuk harum Tea (the messages -> “the best quality tea is only
on the tip of leaf”)
This
ads are telling to the viewers that “the
best quality tea is only on the tip of the tea leaf”
13. Technical : Dettol Soap’s (recomendation by the expert)
This
ads of Dettol soap’s product have a recomendation by the Hygiene Council who
support it
14. Transfer :
Got Milk ?
This
advertisment is very unique, because the reality is not like that when we drinking
a glas of milk.
15. Plain Folks : Class Mild
This
is a cigarettes advertisement, on the ads are using a common people who want’s
seing a concert.
16. Glit-Generality : Ambi Pur car perfume
This
ambi pur car freshness advertisement are showing how freshness the product.
17. Avant-Garde : Maybelline lash stylist Mascara
This
ads are suggest the viewers expecialy woman to keep using the product for make
a good result of the product.
18. Fact&Figure : Dove Shampo
This
picture are showing how good this shampoo product and how it’s can be a number
one shampoo product and the womans loves it.
19. Weasel Word : Citra Hazeline
This
product is only gives a suggest for the consumers to used this product without
any guarantee.
20.
Wit&Humor : Kaya King Peanut
The kaya king peanut ad is not about fighting ... but it says that the peanut is so big that it even got stuck in the elephants throat.
BalasHapus